Year: 2025
Type: article
Abstract: This study examines how internet memes function as reflections of public opinion and digital culture. It focuses on humorous portrayals of Marián Kočner, a Slovak businessman imprisoned for financial crimes and under suspicion of orchestrating the murder of an investigative journalist and his fiancée. Widely known to the Slovak public, Kočner has become a frequent subject of online satire. Using mixed-method content analysis, the research identifies key narratives and sentiments conveyed in popular memes. Drawing on classical theories of humour – superiority, relief, and incongruity – the study demonstrates how memes act as both entertainment and instruments of social commentary, emotional expression, and grassroots critique.
Source: Medijske studije
DOI: 10.20901/ms.16.31.8
Authors: Hedviga Tkácová, Petra Polievková
Institution: Catholic University in Ruzomberok
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412840104