Research on Decision-Making for Enterprise Live Streaming Sales Models Incorporating AI Technology
Year: 2025
Type: article
Abstract: With the continuous development of the digital economy and breakthroughs in generative artificial intelligence, AI live streaming has become a new trend in the e-commerce field. The emergence of AI live streaming will break the high dependence of enterprises on live streamers in traditional live streaming, effectively solve the problem of operating costs, and meet the shopping needs of consumers, bringing a new live shopping experience. Therefore, how enterprises can use AI live streaming to improve economic efficiency has become an important issue. Therefore, this article takes AI live streaming as the research topic to discuss the sales model decision-making of AI enterprises.
DOI: 10.54097/yfjaq256
Author: Fengjiao Cheng
Institution: Chongqing University of Technology
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412848409