Exploring Gender Dynamics in Movie Preferences: A Study of College Students’ Choices Between Bollywood, Hollywood and South Indian Movies
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study examines the influence of gender on movie preferences among college students in Dehradun, focusing on Bollywood, Hollywood, and South Indian films. Utilizing an analytical and correlational research design, data was gathered through a field survey. The findings evince a significant gender divide: 88.88% of female students prefer Bollywood, while male students show a strong preference for South Indian films (57.50%) and Hollywood (31.38%). Statistical analysis confirms these differences as significant (p < 0.001), highlighting gender as a crucial determinant in film preferences. These insights have important implications for filmmakers and marketers, suggesting that tailoring content and promotional strategies to gender dynamics can enhance audience engagement.
Author: Antriksh Barakoti
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412853579