Year: 2024
Type: article
Abstract: Entrepreneurial innovation motivation is the urge to make changes that occur within a company or missionary institution in order to adapt to the environment or market demand. For da'wah institutions, the main challenge in this disruptive era is how to maintain operational continuity while meeting the growing needs of the congregation. One solution that can be implemented is by integrating technological innovation and developing entrepreneurial products that can support da'wah financially. This research uses a qualitative descriptive analysis approach, with a library research method (Library Research). Da'wah institutions need to create products or services that are not only oriented towards financial profits, but also provide social benefits, including supporting missionary activities.
Source: Jurnal Ilmiah Multidisplin.
Authors: Haryono Hadi Kuswanto, Cecep Castrawijaya
Institution: Syarif Hidayatullah State Islamic University Jakarta
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412860754