The Influence of Indonesia's Gastrodiplomacy in The United States on The Level of Investment in The Food Industry Sector In Indonesia In 2021-2022
Year: 2025
Type: article
Abstract: Gastrodiplomacy is an effective strategy for introducing and promoting culture. The lack of knowledge of the international community about the diversity of Indonesian culture and culinary arts has moved the Indonesian government to practice gastrodiplomacy in various countries, especially the United States. Multiple efforts have been made to support the progress of Indonesia's gastrodiplomacy process; some of these activities include Indonesia's participation in cultural festivals and exhibitions, international events, and cooking demonstrations. Indonesia's gastrodiplomacy indirectly affects economic growth. This study analyzes how Indonesia's gastrodiplomacy affects US investment in Indonesia, especially in the food industry sector. This research uses descriptive qualitative methods with literature review data collection techniques from secondary data sources. The theories used in this research are gastrodiplomacy, foreign direct investment, and halalan thayyiban. The results of this study indicate that the gastrodiplomacy implemented by Indonesia in the United States has influenced the influx of investment in Indonesia in the food industry sector, especially food ingredients commodities. The increase in US investment from 2021 to 2022 in Indonesia's food industry sector is one of the successes of Indonesia's gastrodiplomacy.Through gastrodiplomacy, Indonesia makes people aware of the importance of halal food, reintroduces Islamic values, and helps change the negative perception of the American people towards Islam
Authors: Aura Aulia Dewiku, Rudi Candra, Novi Rizka Amalia, Hesti Rokhaniyah
Institutions: University of Darussalam Gontor, Universitas Gadjah Mada
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4412866838