Work

Operational Transformation and Innovation-Based Competitiveness Enhancement Strategy in the Creative Patchwork Industry: A Descriptive Qualitative Study

Year: 2025

Type: article

Abstract: The patchwork creative industry shows great potential as a driver of the local economy based on household crafts. This study aims to explore the operational transformation process and innovative strategies implemented to increase competitiveness. With a descriptive qualitative approach, data were collected through interviews. The results of the study indicate that operational transformation has begun by adopting a more modern work pattern, although there are still limitations in digital literacy among business actors. This study recommends the importance of comprehensive digital training, especially in the use of e-commerce and managing social media as a promotional medium. This innovation-based transformation can be a foundation for the village creative industry to grow sustainably and compete in a wider market.

Source: Formosa Journal of Multidisciplinary Research

DOI: 10.55927/fjmr.v4i7.314

Authors: Ita Prihatining Wilujeng, Titis Shinta Dhewi, Mohammad Hari, Arti Putri Septi Rahayu, Shafa’ Annisa Puspasari

Institution: State University of Malang

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4412880574

FWCI:

Cites: 12

Cited by:

Related to: 10