Literature Review on the Role of E-commerce in Corporate Performance in the Digital Economy Era
Year: 2024
Type: conference-paper
Abstract: The development of digital technology, particularly in the economic sector, has brought significant changes for companies in conducting business. The digital economy has emerged as a response to the Fourth Industrial Revolution (Industry 4.0). One of the digital economy sectors that has experienced rapid growth is e-commerce. E-commerce offers vast opportunities for companies to expand markets, improve operational efficiency, and enhance financial performance. This study aims to examine the impact of e-commerce on company performance in the digital era through a literature review method. The study analyzes various previous researches on e-commerce and its impact on company performance, as well as identifying knowledge gaps that require further exploration. The findings indicate that, while e-commerce can enhance company performance, its optimal utilization heavily depends on the level of knowledge and skills of business operators in managing e-commerce platforms, as well as sufficient support in terms of training and mentorship. This study also highlights challenges faced, such as the lack of clear regulations regarding e-commerce transactions and issues concerning privacy and security in the digital space. Therefore, to maximize the potential of e-commerce, it is crucial for companies to develop internal capacities, utilize technology effectively, and support relevant policies and regulations.
Authors: Desi Permata Desi, Eko Dwi Putra
Institutions: Indonesia Open University, Andalas University
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4412880694