Work

Knowledge level of farmers regarding modern communication media: A study in Deoria district of Uttar Pradesh

Year: 2025

Type: article

Abstract: This study examines the knowledge level of farmers in Deoria district, Uttar Pradesh, concerning modern communication media. With agricultural development increasingly tied to information access, understanding the extent to which farmers are aware of digital tools and channels is vital. The research employs a structured survey among 400 respondents, chosen via multistage random sampling, to evaluate knowledge levels in digital communication tools, mass media, internet services, and smart farming technologies. The findings reveal that while awareness of traditional mass media remains high, knowledge about digital and internet-based tools varies significantly across socio-economic strata. The study suggests targeted capacity-building programs to bridge the knowledge gap and promote equitable access to modern communication media.

Source: International Journal of Agriculture and Food Science

DOI: 10.33545/2664844x.2025.v7.i7h.566

Authors: Mohd Mosif Raja, Pradeep Dwivedi, Vijay Nandan Pandey, Raghvendra Mall

Institution: Deen Dayal Upadhyaya Gorakhpur University

Language: English

Topic: Agricultural Development and Management

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: bronze

OpenAlex ID: W4412897807