Year: 2025
Type: article
Abstract: This study analyzes customer perceptions of digital banking service quality in the era of rapid technological transformation. A qualitative phenomenological approach was employed, involving in-depth interviews with 18 customers and focus group discussions in Jakarta and Surabaya. Results indicate that transaction security is the dominant satisfaction factor (89% of respondents), followed by application usability (68% among younger users) and customer service responsiveness (72% reported complaints). Additional insights reveal expectations for fintech integration and personalized features. The study offers practical recommendations: improving interface design, bolstering digital security, optimizing technology-driven customer service, educating less tech-savvy customers, and enhancing regulatory oversight. (Alalwan et al., 2016) Keywords: digital banking, service quality, customer perception, technological transformation
Institution: Universitas Muhammadiyah Bengkulu
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412910703