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Investigating customer involvement, customer engagement dimensions, and customer loyalty in the smartphone industry: a social exchange theory perspective

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Bibliometrics in Business and Management

DOI: 10.1504/ijbbm.2025.147645

Authors: Pinki Rani, Ubba Savita

Institution: Guru Jambheshwar University of Science and Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412915521

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