Social Psychology at Workplace: Analysis of Contemporary Issues at Major Business Houses Operating in India
Year: 2025
Type: article
Abstract: This study undertakes a qualitative, descriptive exploration of contemporary social psychological challenges and applications within four leading Indian Fast-Moving Consumer Goods (FMCG) corporations: Hindustan Unilever Limited (HUL), Nestlé India Limited, Dabur India Limited, and Britannia Industries. Utilizing insights gleaned from their publicly accessible corporate reports, the research thoroughly investigates how these organizations integrate social psychological principles into their distinct organizational cultures, employee well-being initiatives, diversity and inclusion strategies, consumer engagement tactics, and corporate social responsibility (CSR) endeavors. While the findings indicate a consistent and strategic utilization of social psychology to achieve both business advantages and positive societal impact, the analysis also uncovers persistent hurdles. These include the enduring
Author: Khushali Sanjay Kumar
Institution: National Forensic Sciences University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412915994