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The TCC Model: Turning Data Into Competitive Advantage

Year: 2025

Type: article

Abstract: TCC, a company specializing in loyalty programs, adopts a holistic, data-driven approach to loyalty campaign design. Every step is backed by in-depth data analysis with the goal of maximizing return on investment (ROI) and return on emotions (ROE) for retailers. TCC's approach to loyalty measurement demonstrates how a data-driven strategy can not only improve campaign performance, but also provide detailed insights into customer behavior and optimize marketing strategies.

Source: ECONOMIA & MANAGEMENT

DOI: 10.57590/1120-5032-202501eng-6

Authors: GENEROSO BRANCA, ANDREA CIACCI, DAMIEN KATRIS, YANA RUBASHKINA

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4412922416

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