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Strategi Humas Desa Ciomas Rahayu Dalam Pemanfaatan Instagram Sebagai Media Komunikasi Dan Informasi Publik

Year: 2025

Type: article

Abstract: This study analyzes the communication strategies of the Ciomas Rahayu Village Public Relations in utilizing Instagram as a public communication medium. Using a descriptive qualitative approach, data were collected through interviews and documentation. The findings indicate that Instagram effectively enhances public interaction with the village government. The implemented strategies include consistent posting, two-way communication through comments and messages, and collaboration with local organizations. The application of the 4C theory (Context, Communication, Collaboration, Connection) highlights that active collaboration and connection are key to the successful use of social media.

Source: NIVEDANA Jurnal Komunikasi dan Bahasa

DOI: 10.53565/nivedana.v6i1.1491

Authors: Siti Sakinah, Hudi Santoso, Amiruddin Saleh, Rici Tri Harpin Pranata, Nabila Manisya, Khalila Zahra Maharani

Institution: IPB University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412922839

FWCI:

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