Work

PEMANFAATAN AKUN INSTAGRAM @bemkmipb_edu SEBAGAI SARANA KOMUNIKASI DAN INFORMASI YANG MENDUKUNG KEBUTUHAN MAHASISWA IPB

Year: 2025

Type: article

Abstract: Advance in digital technology have changed the communication system, shifting from conventional media to social media which is faster and more efficient in disseminating information. Social media has now become the main platform that supports information needs, especially for students in academic environments. This research aims to analyze how the @bemkmipb_edu account utilizes the Instagram platform as a means of communication and information that supports the needs of IPB students. This research uses a qualitative approach which involves collecting data by interviewing key informants and informants, using Lasswell's communication theory. The research results show that Instagram is the optimal media thanks to its popularity among students, ease of access, and visual features that support the delivery of information quickly and interestingly.

Source: NIVEDANA Jurnal Komunikasi dan Bahasa

DOI: 10.53565/nivedana.v6i1.1510

Authors: Nora Niswatun Choirina, Mohamad Ghozali Meonawar, Leonard Dharmawan, Nabhila Manisya, Maharani Azzahra

Institution: IPB University

Language: English

Topic: Media and Digital Communication

Subfield: Computer Networks and Communications

Field: Computer Science

Domain: Physical Sciences

SDG: Quality education

Open Access status: bronze

OpenAlex ID: W4412923828

FWCI:

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Related to: 10