Year: 2025
Type: article
Abstract: This article explores the role of individual consumer variables, such as health concern, involvement, perceived risk and perceived self-efficacy, in the intention to consume functional foods. Drawing on a review of existing literature and empirical studies, we analyze how these psychological factors influence consumer attitudes and behavior towards these products. The results highlight the importance of these variables in understanding and predicting the acceptance of functional foods.
Author: MOUSSAID Hind
Institution: Cadi Ayyad University
Language: English
Field: Medicine
Domain: Health Sciences
Open Access status: diamond
OpenAlex ID: W4412923966