A Study on the Effect of Non-Smoking Public Service Advertising Campaign in Terms of Message Framing and Sensation-Seeking: Focusing on the Mediating Effect of Self-Efficacy
Year: 2025
Type: article
Source: Advertising Research
Authors: Xiaoyu Bi, Yingli Piao, Hanjun Ko
Language: English
Subfield: Physiology
Field: Medicine
Domain: Health Sciences
Open Access status: closed
OpenAlex ID: W4412932433