From objectors to supporters: developing targeted pro-environmental behavioural change interventions
Year: 2025
Type: article
Abstract: This study applies the Values-Belief-Norm (VBN) theory to develop pro-environmental behaviour change interventions for Peak District National Park (PDNP), England, UK, which can be used to influence travellers. Through 14 semi-structured interviews with 18–25-year-old PDNP visitors, the research identified two distinct groups: Supporters and Objectors. The analysis revealed three key interventions: (1) visual demonstrations of personal environmental impact targeting Objectors to enhance awareness, (2) enhanced local government involvement in issues such as litter management to strengthen the connection between awareness and responsibility, promoting shared responsibility, and (3) the use of peer influence and rewards to transform individual values into collective pro-environmental actions to enhance social impact. The proposed interventions allow destination managers and policymakers to address individuals’ psychological barriers, leveraging their social norms, and provide tangible infrastructural support to enhance pro-environmental behaviours.
Source: Current Issues in Tourism
Institutions: Nottingham Trent University, University of Derby
Language: English
Subfield: Management, Monitoring, Policy and Law
Field: Environmental Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4412935083