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Inovasi dan Digitalisasi UMKM Menuju Masyarakat Mandiri Desa Penggalian Kec. Tebing Syabandar Kab. Serdang Bedagai

Year: 2025

Type: article

Abstract: Problems faced by business actors in Penggalian Village in developing MSMEs. The object of this socialization activity is MSMEs in Penggalian Village. This socialization activity aims to increase efforts to develop MSMEs. Based on the results of observations, it is known that Penggalian Village generally describes that there is a lot of potential, but it has not been explored and optimized in its utilization. The problems in developing MSMEs in Penggalian Village are: lack of knowledge of MSME owners regarding the latest technology. To overcome these problems, it is necessary to conduct socialization regarding what is needed by MSME actors to transform their businesses into digital ones. This activity is carried out in order to encourage the growth of MSMEs in Penggalian Village. In addition, this activity also aims to digitize MSME products in rural areas in order to transform conventional marketing processes into digital ones.

Source: Community Service Progress.

DOI: 10.70021/csp.v4i1.219

Authors: Dedy Dwi Arseto, Aisyah Siregar, Ayu Zurlaini Damanik, Muhammad Richie Azman, Gansar Mayang Sari

Institution: Sekolah Tinggi Ilmu Ekonomi Bina Karya

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4412959850

FWCI:

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