Year: 2024
Type: article
Abstract: Esports organizations have rapidly grown into a highly competitive industry. Managing and guiding an esports organization requires a holistic approach, encompassing business, sports and technology aspects. This research aims to identify challenges and opportunities in managing esports organizations. Through literature reviews and case studies, this research will examine key elements such as team development, financial management, branding, and marketing strategy. Apart from that, this research will also discuss the importance of adapting to changes in the dynamic esports landscape.
Source: Vitamedica.
Authors: Rostina Uduas, Melky Pangemanan
Institution: Manado State University
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412966752