Africa's Indigenous Automotive Innovation: A Focus on Innoson Vehicle Manufacturing and the Future of Electric Vehicle Marketing
Year: 2025
Type: article
Abstract: The African electric vehicle market is gaining momentum, with indigenous automotive manufacturers like Nigeria's Innoson Vehicle Manufacturing (IVM), Ghana's Kantanka, and Uganda's Kiira Motors driving innovation and resilience despite challenges. This study highlights the role of entrepreneurship, local systems, and government policies in shaping the industry's growth. While obstacles such as infrastructure gaps, high costs, and limited support persist, these firms hold potential for both local and global impact. Drawing particularly from the case of IVM, the findings underscore the need for aligned policies, education, and industrial strategies to foster sustainable growth and global competitiveness, emphasizing the importance of indigenous enterprise development and sustainable marketing.
Source: Journal of Sustainable Marketing
Authors: Nnamdi O. Madichie, Anayo D. Nkamnebe
Institution: Nnamdi Azikiwe University
Language: English
Subfield: Electrical and Electronic Engineering
Field: Engineering
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4412967560