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Pengaruh Inovasi Produk Dan Orientasi Teknologi Terhadap Keunggulan Bersaing Songket Silungkang Di Kota Sawahlunto

Year: 2025

Type: article

Abstract: This study investigates the influence of product innovation and technology orientation on the competitive advantage of Silungkang songket enterprises in Sawahlunto City. A quantitative research method with a causal design was employed to examine the relationships among variables. The population comprised 1,039 Silungkang songket entrepreneurs, from which a sample of 329 was selected using the Slovin formula and a proportional random sampling technique. Data analysis involved both descriptive and inferential statistical methods. Hypothesis testing was conducted using F-tests and T-tests with the assistance of SPSS version 25. The findings reveal that: (1) product innovation has a significant positive impact on competitive advantage, and (2) technology orientation also exerts a significant positive influence on competitive advantage.

Source: MANAJEMEN DEWANTARA

DOI: 10.30738/md.v9i3.20107

Authors: Yuhendri LV, Amanda Septiani Mahendra

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4412967881

FWCI:

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