Work

All for one and one for all: The spillover effect of sports on tourism market value

Year: 2025

Type: article

Abstract: The literature on sports tourism shows the relationship between sports events and market value from different perspectives; however, the results of this study offer a new theoretical angle: the spillover effect of high-profile athletes on hotel market value. On the basis of the associative network memory theory, we argue that people create connections between athletes and the country where these athletes play, thereby enhancing the country’s brand awareness and recognition. The empirical analysis, focused on renowned soccer signings and their effects on hotel chains, shows an increase in market value attributed to the announcements of the signings of these acclaimed athletes, giving rise to a spillover effect. The main theoretical implication derived from the alluded new theoretical angle of the spillover effect of high-profile soccer players on hotel market value.

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2025.104388

Authors: Fernando Campayo-Sanchez, Francisco José Mas-Ruiz, Juan Luis Nicolau

Institutions: University of Alicante, Virginia Tech

Language: English

Topic: Sport and Mega-Event Impacts

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $4,270

OpenAlex ID: W4412968855

FWCI: 5.417

Cites: 67

Cited by: 3

Related to: 10