Work

Influence of Relationship Marketing on Bank Customer Retention: A Study of United Bank for Africa, Plc, Enugu

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.907000172

Author: Prisca Chiamaka Obioha

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412976849

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