Year: 2025
Type: article
Abstract: The relevance of the chosen topic lies, first of all, in the need to find integrative mechanisms that ensure the reproduction of the socio-cultural integrity of society.This integrity is maintained and reproduced, among other means, through socio-cultural communication.The article aims to study the integrative potential of sociocultural communication.The stated goal requires the implementation of the following tasks:- to define the concept of "sociocultural communication"; -to investigate the functioning of sociocultural communication within certain sign-symbolic semantic boundaries; -to determine the role of culture in the semantic organization of communicative relations; -to highlight the significance of socio-cultural communication in the development of society.Research methods.The use of the systemic method contributed to a comprehensive and comprehensive understanding of the role of sociocultural communication in the reproduction of society as a system.The socio-cultural method is focused on understanding society as a holistic socio-cultural system and allowed us to determine the significance of socio-cultural communication in the formation and relay of the sign-symbolic component of social development.The historical-philosophical method helps to trace the multifaceted nature of the concept of communication and serves as a tool for its most relevant definition in modern socio-cultural conditions.Results.Based on the understanding of the sociocultural system as a unity of social, cultural, and personal components that relate to one another as system and environment and exist through mutual interpenetration let us investigate the essence of sociocultural communication.First and foremost, sociocultural communication is communication carried out within the framework of the sociocultural system, which in turn constitutes the unity of the social system, culture, and the individual.The individual acts as the subject of sociocultural communication on the following grounds: а subject of communication can only be regarded as such if they are capable of internal communication, capable of generating ideas, meanings, and values that are subsequently transmitted in external communication.It is within intrapersonal communication that ideas and meanings are born, which later, in the process of intersubjective communication, take the form of values, conventions, ideologies, and so forth.Culture, as a program of communicative interactions and interrelations, can function in three distinct ways.Communicative organization may be directed toward the reproduction of communicative interactions and connections in their unchanged form, aiming to preserve their stability.This mode referred to here as traditional exists not only in traditional societies but also in modern, rapidly changing ones, since without the simple reproduction of its core characteristics, socio-cultural communication risks disintegration.Communicative organization may be aimed at transforming socio-cultural interactions and interrelations, driven by the need to adapt to changes in the external environment.This innovative mode, based on the foundation of traditional organization, brings communicative interactions and connections into alignment with social, cultural, and personal transformations.This method leads to communicative interaction and interconnection in accordance with the context of socio-cultural transformations to which modern society is subject.It is noted that the integrative potential of socio-cultural communication can also be aimed at creating fundamentally new meanings and forms of communicative interaction.
Author: Mariana Viktorivna Palchynska
Language: English
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412984266