Work

Understanding community roles in promoting local tourism: Insights from visitors to Pemandian Jambur Teka in South Aceh

Year: 2025

Type: article

Abstract: This study aims to examine the influence of promotion, location, and visitor behavior on the intention to visit Jambur Teka Public Bath in South Aceh. The research adopts a quantitative approach, targeting individuals who have previously visited the site. A purposive sampling method was employed, resulting in a sample of 96 respondents. The findings indicate that promotion, location, and visitor behavior each significantly impact visit intention, individually and collectively. These results emphasize the importance of strategic promotion and understanding visitor preferences in enhancing local tourism. The study also offers insights for strengthening community-based tourism initiatives in rural areas.

Source: International Review of Community Engagement

DOI: 10.62941/irce.v1i3.146

Authors: Iqbal Fachrul Razzy, Dewi Rosa Indah, Martahadi Mardhani

Institution: Samudra University

Language: English

Topic: Community-based Tourism Development and Sustainability

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4413022739

FWCI:

Cites:

Cited by:

Related to: 10