Efficiency of Digital Innovation Using QR on the Culinary Menu at Kulkul Beach House Restaurant Nusa Dua
Year: 2025
Type: article
Study design: Observational Study
Abstract: The use of Qr Code menus in restaurants has become a new trend in the culinary world. Qr Code menus make it easy for customers to access digital menus through their mobile devices. However, there are still some challenges in implementing the Qr Code menu, such as the ease of customers in operating it. This study aims to analyze the use of the Qr Code menu in ordering food and drinks at the Kulkul Beach House Nusa Dua Restaurant. The research method used is quantitative with data collection techniques through observation, interviews, documentation and literature studies. Questionnaires were also distributed to 60 respondents who were customers of the Kulkul Beach House Restaurant, with sample determination using purposive sampling and also several informants who could provide information related to the Kulkul Beach House restaurant. The data collected were then analyzed by calculating the mean value to measure the use of the Qr Code menu in ordering food and drinks. The results showed that the use of the Qr Code menu at the Kulkul Beach House Restaurant was highly rated by customers. Most respondents expressed satisfaction with the efficiency and convenience offered by the Qr Code menu in the ordering process.
Source: Jurnal Manajemen Pelayanan Hotel
DOI: 10.37484/jmph.090106
Language: English
Topic: Culinary Culture and Tourism
Subfield: Food Science
Domain: Life Sciences
Open Access status: diamond
OpenAlex ID: W4413035495