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The Mediating Role of Visit Intention in the Relationship Between Attitude Toward Behavior and Perceived Behavioral Control on Actual Visit Behavior

Year: 2025

Type: article

Abstract: This study investigates the mediating role of visit intention in the relationship between attitude toward behavior and perceived behavioral control on actual visit behavior, using the Theory of Planned Behavior (TPB). The research was conducted from February to June 2025, with data collected from 220 domestic tourists who visited Midodaren Beach, East Java. A quantitative method was applied using PLS-SEM analysis. Results show that attitude significantly influences both intention and behavior, while perceived control only affects intention. Visit intention serves as a partial mediator. These findings highlight the importance of psychological constructs in shaping tourist behavior, especially in developing coastal destinations.

Source: Indonesian Journal of Interdisciplinary Research in Science and Technology

DOI: 10.55927/marcopolo.v3i7.94

Authors: Luthfie Nurmanda Putra, Anik Lestari Andjarwati

Institution: Universitas Negeri Surabaya

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4413053124

FWCI: 1.844

Cites:

Cited by: 1

Related to: 10