Year: 2025
Type: article
Abstract: Yanzi's consumption ideology was developed on the basis of inheriting the governing philosophy of enlightened rulers and capable ministers, and gradually enriched and improved through his experience in government and politics. Yanzi not only put forward the famous theories of " profit margin theory" and "people-oriented theory" at the theoretical level, but more importantly, he set an example by advocating frugality and actively advising the monarch to avoid extravagance and frugality,and devoted his entire life to practicing his consumption philosophy.
Author: <p>Qian Guo<sup>1</sup>, Zhili Liu<sup>1</sup></p>
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413060639