Work

Political Communication Strategy of Amir Hamzah and Hasanul Jihadi Pair on Social Media in Winning the 2024 Binjai City Regional Head Elections

Year: 2025

Type: article

Abstract: This study analyzes the political communication strategies of Amir Hamzah and Hasanul Jihadi during the 2024 Binjai mayoral election, focusing on their use of social media and the challenges faced. Using Adman Nursal’s political marketing theory—Push, Pull, and Pass Marketing—and the social construction of reality theory, the research adopts a descriptive qualitative method with data from interviews and social media content analysis. The findings reveal the effective use of all three marketing strategies and show how social media content was constructed to shape public perception and political discourse.

Source: Formosa Journal of Science and Technology

DOI: 10.55927/fjst.v4i6.133

Authors: Dana Alfi Anjani, Iskandar Zulkarnain, Dewi Kurniawati

Institution: Universitas Sumatera Utara

Language: English

Topic: Indonesian Election Politics and Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

OpenAlex ID: W4413092013

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