Work

The Role of Big Data in Modern Marketing Decisions

Year: 2024

Type: conference-paper

DOI: 10.1109/ariia63345.2024.11051902

Authors: K.P. Venkataswamy, K. Kumar, Mohammed Tariq Nayaab, Sagar. J, Divya Nimma, Manoj Kumar Mishra

Institutions: REVA University, Rajalakshmi Engineering College, Jain University, AISECT University

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413098718

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