Work

Future dining experience journeys: Opportunities and uncertainties for NFTs and the metaverse

Year: 2025

Type: article

Abstract: ABSTRACT This narrative review explores how the NFTs and Metaverse can shape culinary experiences, moving beyond the hype to examine both opportunities and uncertainties in integrating these technologies into the dining journey. NFTs, as unique digital assets, offer digital ownership, personalised experiences and unique digital collectibles, potentially providing a means of enhancing engagement and customer loyalty. They can also be used to register and trace ingredient batch provenance, offering a digital record of authenticity claims. Meanwhile, the Metaverse introduces immersive dining experiences through augmented and virtual reality, blending physical and digital worlds. This integration redefines the "sense of place" in contexts like tourism and their experiential connection to destinations. By bridging recent academic work and early-stage industry practices, our review provides a timely synthesis of how these technologies are evolving within the context of culinary experiences. We also address the limitations and future potential of NFTs and the metaverse in dining experiences.

Source: International Journal of Gastronomy and Food Science

DOI: 10.1016/j.ijgfs.2025.101266

Authors: Carlos Velasco, Olivia Petit, Kosuke Motoki, Jozef Youssef, Charles Spence

Institutions: Universidad de La Sabana, BI Norwegian Business School, Kedge Business School, The University of Tokyo, University of Oxford

Language: English

Topic: Culinary Culture and Tourism

Subfield: Food Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

Open Access status: hybrid

Estimated APC paid: $3,580

OpenAlex ID: W4413103469

FWCI: 1.29

Cites: 90

Cited by: 3

Related to: 10