Year: 2025
Type: article
Abstract: Mass media is a cornerstone of democratic functioning, shaping public opinion, influencing political discourse, and mediating social conflicts. In India, where social heterogeneity and regional disparities coexist, the media’s capacity to promote peace is both a challenge and an opportunity. This paper critically analyses how various forms of media- print, broadcast, digital, and community-based affect peacebuilding processes. It underscores the dual character of media: as a facilitator of social harmony and as a potential instigator of conflict. Drawing on theoretical frameworks, empirical examples, and policy insights, the study examines the transformative potential of ethical journalism, the impact of ownership structures, and the emerging role of digital platforms. The paper concludes with strategic recommendations to enhance media’s constructive role in fostering dialogue, tolerance, and inclusive governance within Indian polity.
Author: Bharath K M
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413130157