Rethinking Sales Education: Aligning Curriculum With the Evolving Sales Landscape and Student Expectations
Year: 2025
Type: article
Abstract: This special issue responds to the call for renewed attention to sales curriculum design by examining three intersecting trends: the rapid transformation of the sales profession, the evolving characteristics of today’s college students, and the widening gap between traditional university teaching methods and the demands of contemporary sales practice. We encourage teacher–scholars to continue reimagining sales education—drawing on cross-disciplinary insights and experiential approaches—to better align with both industry needs and student aspirations in an increasingly dynamic and human-centered marketplace.
Source: Journal of Marketing Education
Authors: Christine Lai Bennejean, Andrea L. Dixon
Institutions: University of North Carolina Wilmington, Baylor University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: bronze
OpenAlex ID: W4413143272