Work

Gamification in Financial Services: A New Frontier for Third-Party Product Marketing in Banks

Year: 2025

Type: conference-paper

DOI: 10.1109/ngise64126.2025.11085334

Authors: Rahul Pradhan, Sarika Keswani, Sakar Fatah Sulaiman, Malik Bader Alazzam, Iskandar Muda, Ponni Valavan M

Institutions: GLA University, Symbiosis International University, Knowledge University, Jadara University, Universitas Sumatera Utara

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413156463

FWCI:

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