Work

The Manifestation of Creativity in Business Analytics

Year: 2025

Type: conference-paper

Abstract: In the contemporary business environment, organizations rely on business analytics (BA) to inform decision-making processes, develop competitive advantages, and foster growth. Conversely, the transformative role that creativity plays in contemporary business environments, along with the ever-present need to innovate and compete, prompted our interest. Analogies between creativity and BA, as presented in the theoretical framework, guided the endorsement of an exploratory and confirmatory approach in a qualitative research study. The two-phase research was designed to confirm that users perceive creativity in the context of BA and to explore the different manifestations of creativity in the context of BA. The aim was to gain insight into BA in practice, where creativity has to unfold as organizations compete and strive to succeed in challenging market and socio-technical environments.

Source: Procedia Computer Science

DOI: 10.1016/j.procs.2025.07.099

Authors: Mojca Simonovič, Aleš Popovič, Matej Černe

Institution: University of Ljubljana

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

Funder: Javna Agencija za Raziskovalno Dejavnost RS

Awards: Future internet technologies: concepts, architectures, services and socio-economic issues, The limits of agile work: Exploring the effects of agility on sleep and innovativeness