Analyzing Consumer Behavior Through Big Data to Enhance Retail Marketing Strategies
Year: 2025
Type: conference-paper
Authors: Shaista Hasan, L. K. Tiwari, Aastha Sharma, Saroj Kushwah, Jaishree Jain, Updesh Kumar Jaiswal
Institutions: Chandigarh University, Ajay Kumar Garg Engineering College
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4413179181