Advertising Effectiveness of Virtual Human Models: Effects of Model Gender and Product Type on Ad Attitude, Product Attitude, and Purchase Intention
Year: 2025
Type: article
Source: Journal of Business Convergence
Authors: San Lee, Sarang Lim, Dongsup Youm
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W4413180725