Year: 2025
Type: article
Abstract: Advertising is rooted in social discourse by means of its pervasive transmission within societies across the world, and rhetorical appeals have been shown to be evident and significant in various advertising. However, studies in this regard have not received much attention in the literature, especially in the Philippine context.
Source: Southern Semiotic Review
DOI: 10.33234/ssr.22.13
Authors: Gefilloyd De Castro, Sandralyn Martinez Martinez
Language: English
Subfield: Philosophy
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4413183120