Work

Sustainable Meat Consumption: Values, Drivers, and Barriers—A Mixed‐Method Study With Post hoc Qualitative Analysis

Year: 2025

Type: article

Abstract: ABSTRACT Growing health and environmental concerns associated with traditional meat production and consumption drive the commercialization of sustainable meats (SMs) as a viable alternative. The greatest challenge to feed the growing population can be addressed with SMs that are produced, consumed, and disposed of in a manner that protects our irreplaceable natural ecosystem. This study synthesized the literature on the consumption behavior of SMs by extracting high‐quality research papers from 2013 to 2024 and validating the resulting themes through semi‐structured interviews. To determine consumer behavior toward SMs, the theory of consumption values (TCV) and behavioral reasoning theory (BRT) were combined. These theoretical frameworks summarize, organize, and present antecedents, such as green consumption values and reasoning (for and against) the adoption of SMs. This study employs the TCCM technique to uncover contextual and methodological gaps and suggest future research areas for theoretical progression. Finally, it discusses managerial implications for the SMs market's early commercial success.

Source: Business Strategy and the Environment

DOI: 10.1002/bse.70116

Authors: Munish Saini, Gyan Prakash, Reeti Agarwal, Rsha Alghafes, Laura Broccardo

Institutions: Dr. B. R. Ambedkar National Institute of Technology Jalandhar, Jaipuria Institute of Management, Princess Nourah bint Abdulrahman University, University of Turin

Language: English

Topic: Agriculture Sustainability and Environmental Impact

Subfield: Ecology

Field: Environmental Science

Domain: Physical Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

Estimated APC paid: $4,480