Work

Moxy Hotels: Marriott’s “Playful Disruptor” Brand

Year: 2025

Type: article

Source: Journal of Hospitality & Tourism Cases

DOI: 10.1177/21649987251359376

Authors: Arthur Holman, Lisa Cain

Institution: Florida International University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413193115

FWCI:

Cites: 7

Cited by:

Related to: 10