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Science communication in the absence of science Journalism: exploring the role of public relations officers in Taiwanese scientific organizations

Year: 2025

Type: article

Abstract: This research examines how public relations (PR) officers in Taiwanese scientific organizations view their science communication roles in a context with limited professional science journalism. Through a survey of 67 PR officers, we investigate their perceptions of public trust in their organization, their media relations and communication strategies. Results indicate that while PR officers recognize the importance of science communication, they perceive less media interest in scientific content compared to organizational news. Potentially, this leads to a self-reinforcing cycle where the perception of low media interests further reduces PR efforts in communicating research findings and potentially harms organizations’ perceived legitimacy at scientific research.

Source: Journal of Science Communication

DOI: 10.22323/147820250607094008

Author: Yin-Yueh Lo

Institution: Shih Hsin University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

Funders: National Applied Research Laboratories, Academia Sinica, Industrial Technology Research Institute, National Science and Technology Council

OpenAlex ID: W4413195259

FWCI:

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