Work

How do features in health short-form videos impact viewer engagement: an empirical study

Year: 2025

Type: article

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-04-2024-0385

Authors: Lin Xiao, Lingfeng Sun, Zhiming Lei, Bin Fu

Institutions: Nanjing University of Aeronautics and Astronautics, Jinling Institute of Technology

Language: English

Topic: Social Media in Health Education

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4413198973

FWCI: 9.644

Cites: 95

Cited by: 9

Related to: 10