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Komodifikasi Agama dalam Era Digital (Studi Etnografi Virtual Fenomena Cek Khodam di Media Sosial)

Year: 2025

Type: article

Abstract: This study examines the phenomenon of religious commodification in the digital era, focusing on the practice of checking khodam on social media. Using a virtual ethnographic approach, the study analyzes how traditional spiritual practices are transformed into digital commodities. The results of the study show that khodam checks on social media are a form of religious commodification that involves commercialization, standardization, and personalization of spiritual services. This phenomenon reflects a shift in religious practices in the digital society and raises questions about authenticity and ethics in online spirituality.

Source: Komunikan

DOI: 10.30993/jurnalkomunikan.v4i1.439

Authors: Muhamad Hanif Fuadi Fuadi, Frista Fitriany Ramadhanita

Institutions: Sekolah Tinggi Teologi Kharisma, Sekolah Tinggi Hukum Bandung

Language: English

Topic: Media, Religion, Digital Communication

Subfield: Philosophy

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4413199438

FWCI:

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