Year: 2025
Type: article
Abstract: In recent years, study tour education, as an important practical education approach, has entered a period of rapid development. Publishing institutions, leveraging their foundational resources in content, talent, channels, and branding, possess unique advantages in the competitive study tour market. This paper conducts an in-depth analysis of publishing institutions' core strategic resources, proposes a study tour brand-building strategy centered on 'content as the foundation, resource integration, channel innovation, and brand empowerment.' By analyzing representative cases, it explores how publishing institutions can transform their traditional publishing strengths into core competitiveness within study tour education, providing both theoretical and practical references for the industry's transformation and upgrading.
DOI: 10.63944/8fe5gf84
Language: English
Subfield: History and Philosophy of Science
Field: Arts and Humanities
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W4413208535