Work

Role of generative AI-enabled customer relationship management solutions in achieving agility

Year: 2025

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-06-2024-0433

Authors: Aman Kumar, Amit Shankar

Institutions: Indian Institute of Management Ranchi, Indian Institute of Management Visakhapatnam

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413219287

FWCI: 18.19

Cites: 138

Cited by: 18

Related to: 10