Work

Driving AI-integrated CRM adoption in emerging markets: the role of attitude and perceived usefulness insights from Ecuadorian organizations

Year: 2025

Type: article

Study design: Observational Study

Source: Management Research The Journal of the Iberoamerican Academy of Management

DOI: 10.1108/mrjiam-03-2025-1708

Authors: Michael S. Simba-Herrera, Andrés Robalino-López, Zanna Aniscenko

Institutions: National Polytechnic School, Universidad Técnica Particular de Loja, Universidad San Francisco de Quito

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413220427

FWCI: 1.04

Cites: 61

Cited by: 1

Related to: 10