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Generation Z and Millennial customer expectation from technology breadth and depth in firm offerings during customer journey: scale development study

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2024-1099

Authors: Arvind Sahay, Amit Kumar, Som Sekhar Bhattacharyya, Arunaditya Sahay

Institutions: Management Development Institute, Fore School of Management, Great Lakes Institute of Management

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413228706

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Cites: 99

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Related to: 10