Work

A study on the influence mechanism of anthropomorphic communication on users’ advertising avoidance

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2024-1842

Authors: Tingting Dai, Hangui Wang, Yujie Dong, Hui Wang

Institution: Wuhan Textile University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

Funder: National Social Science Fund of China

OpenAlex ID: W4413229304

FWCI: 1.247

Cites: 44

Cited by: 3

Related to: 10