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Crafting Vision and Mission Statements for Strategic Impact in Non-Profit

Year: 2025
Type: article
Abstract: Clear and compelling vision and mission statements are foundational to effective non-profit strategy. This paper explores how organizations can craft statements that inspire stakeholders, communicate purpose, and guide decision-making. Drawing on best practices and common pitfalls, it provides a framework for ensuring that vision and mission statements are both aspirational and actionable, serving as enduring touchstones for strategic impact.
Authors: Neya Global, Anna Neya Kazanskaia
Language: English
Open Access status: gold
OpenAlex ID: W4413235404
FWCI:
Cites: 8
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Related to: 10