Year: 2025
Type: article
Abstract: Clear and compelling vision and mission statements are foundational to effective non-profit strategy. This paper explores how organizations can craft statements that inspire stakeholders, communicate purpose, and guide decision-making. Drawing on best practices and common pitfalls, it provides a framework for ensuring that vision and mission statements are both aspirational and actionable, serving as enduring touchstones for strategic impact.
Authors: Neya Global, Anna Neya Kazanskaia
Language: English
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4413235404
