Pengaruh Lifestyle Dan Local Food Terhadap Pemilihan Destinasi Wisata Di Kota Bukittinggi
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to analyse the influence of lifestyle and local food on the selection of Bukittinggi as a tourist destination. The research employs Structural Equation Modelling (SEM) using SmartPLS 4.0 software with a sample of 213 domestic tourists from outside West Sumatra Province and not of Minangkabau ethnicity. The results show that both lifestyle and local food significantly influence the selection of a tourist destination. In other words, a destination is more likely to be chosen when there is alignment between tourists' lifestyles and the destination’s characteristics, along with authentic and accessible local food offerings. Therefore, it is necessary to develop innovative promotional strategies and improve the quality of local food presentation to increase tourist interest in visiting Bukittinggi and recommending it to others.
Source: Journal Publicuho
Institution: Andalas University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413239101